Growing with Purpose

On this episode of the Growing with Purpose podcast, host Paul Spiegelman speaks with our very first father-son duo. Tony Maione Sr. (henceforth called Senior) is Co-founder and Executive Senior Consultant of Core America, a janitorial and environmental services consulting and software company. Tony Maione, his son, is currently President of Core America, as well as an alum of the Small Giants Leadership Academy. 

While studying at Cornell University, Senior paid his way through school by cleaning buildings at night. By the time he graduated, he and his brother had a fully functioning business. They kept it going, using their parents’ basement as the office, and maintained both a positive business model and working environment. After over a decade of cleaning, Senior noticed there was a disconnect between the people who needed the cleaning services and the people providing the services. And so, he took a chance on trying his hand as a consultant, and helped clients find the best companies for their needs. By 1995, Core America completed the transition from cleaning provider to consulting service. More recently, they began offering their own software to aid clients even further. 

Although the younger Tony always wanted to build his own career identity, his path often overlapped with his father’s and uncle’s: first, attending Cornell, and eventually moving back to his hometown and joining the family business. As he’s risen through the ranks within Core America, Tony has managed to both honor the legacy that the previous generation established, while also moving the company forward with his own unique leadership style and goals. 

And yes, even after all of these years, the father and son duo still enjoy working together every day.

Tune into this episode to hear Paul and the two Tonys discuss their family business dynamic, how they carefully transitioned the leadership from one generation to the next, and how they went about rediscovering Core America’s culture.

Show Notes:

5:10 - The beginnings of Core America

15:25 - Brought up in a family business

23:55 - Tactful transitions 

28:15 - Rediscovering the culture

32:44 - Looking ahead

On this episode of the Growing with Purpose podcast, host Paul Spiegelman speaks with Jean Pitzo, CEO of Ace Metal Crafts, a stainless steel fabrication company. Jean is also a mentor in the Small Giants Sounding Board program.

In the 1980s, Jean’s entrepreneurial father bought a metal fabricating business. And even though her brothers had no interest in joining the family business, Jean leapt at the opportunity to work with her father. Six years later, Jean and her sister, Mary, bought the company. It continues to have that family business spirit, as Jean’s daughter, Angela, now holds a leadership role. And while Jean has helped the company to grow financially, her real mission has been to create a psychologically healthy workplace. She does so through company-wide emotional intelligence classes; conscious intelligence classes for leadership; building a transparent, trusting culture; and more.

Tune in to this episode to hear Jean and Paul talk about running a psychologically safe manufacturing company, Jean’s willingness to rely on her employees, and the delicate act of transitioning leadership to a new generation.

Show Notes:

3:55 - A father-daughter business

7:50 - Culture is the shining star

15:10 - Transitioning leadership

29:15 - Ace’s biggest challenges

34:00 - Advice for upcoming leaders

On this episode of the Growing with Purpose podcast, host Paul Spiegelman speaks with Heidi Baumgart, COO of Skidmore Studio, a 65-year-old branding firm. 

As an only child growing up in rural Ohio, Heidi observed generations of her family work hard to build their businesses, be it a dairy farm or a home renovation business. She took these values with her through her academic career, and into her first job after college at an advertising agency. Soon enough, though, when Heidi and her now-husband were planning their wedding, she pivoted her career to run her own events planning business for five years, which she claims has heavily informed every role she’s had since. Heidi’s pivoted her career since then, first into marketing leadership, and most recently into people management, which is allowing her to live her purpose of helping humans flourish. 

Tune in to this episode to hear Heidi and Paul discuss Skidmore’s strong remote work culture, the influence of the Small Giants Community Summit on Heidi’s career journey, and their shared optimism about young people entering the workforce. 

Show Notes:

• 5:05 - Building a better culture through remote work
• 12:30 - Growing up with elbow grease
• 15:40 - Transferring skills into entrepreneurship 
• 17:05 - The Small Giants Community influence 
• 23:40 - Skidmore’s devotion to values
• 32:23 - Heidi’s advice for young people

On this episode of the Growing with Purpose podcast, host Paul Spiegelman speaks with Eric Jones, co-owner of Adamantine Spine Moving, a local and long-distance moving company based in Iowa. 

Eric didn’t always dream of owning his own moving business. In fact, for a long time he didn’t know where he wanted his career to take him. His prior path stretched from coast to coast of the US, and involved time as a teacher and soccer coach at a boarding school, completing an MFA in nonfiction writing from the University of Iowa, and working in the burn unit of a hospital. Eventually, Eric picked up a defunct moving business from a friend, and built it up over time. It wasn’t until 2020, when co-owners Cliff and Emily Wallace opened a new branch in Des Moines, and the pandemic saw a boom to the moving industry, that Adamantine grew at an exponential rate. But with growth comes challenges, and Eric and his team had to evaluate how they’d scale while still maintaining their culture and values. 

Tune in to this episode to hear Eric and Paul discuss Adamantine’s efforts to be an ecologically-conscious business, takeaways from participating in the Small Giants Community’s Leadership Academy, and the challenges Eric faces as the leader of a growing company. 

Show Notes:

• 3:30 - From boarding school teacher to burn unit tech
• 12:30 - Adamantine builds its backbone
• 16:15 - Eco-friendly efforts
• 22:08 - Eric’s Leadership Academy experience
• 25:30 - Lessons learned from moral dilemmas 
• 32:00 - Adamantine’s biggest current challenges
• 36:40 - “Become someone - become yourself.”

On this episode of the Growing with Purpose podcast, host Paul Spiegelman speaks with Andrew Barry, founder and CEO of Curious Lion.

Andrew got his start on the accounting side of business at KPMG. But as his passion for learning grew, he embraced his own courage by moving from his home country of South Africa to the United States, where he started his own training services business. Even though the road wasn’t always smooth, Andrew had mentors (including several standout female leaders in a male-dominant industry) to back him up, as well as his own curious mindset, to propel him forward. Now, through Curious Lion, he’s helping organizations shift their cultures to ones that are people-focused and embrace change in order for them to thrive and not just survive. 

Tune in to this episode to hear Andrew and Paul discuss the dual influences their parents had on each of their leadership journeys, the dynamics of being a thought leader while running a business with its own identity, and the power of storytelling. 

If you want to take a deeper dive into the tools and philosophies of Curious Lion, Andrew and his team have developed a free email-based course for anyone to access. Sign up to get these problem-solving tools here!

Show Notes:

• 3:50 - Awareness is the key to starting a learning culture
• 6:00 - Optimize the planner, not the plan
• 11:15 - From accounting to entrepreneurship
• 17:30 - Andrew’s personal journey
• 29:05 - Curious Lion’s challenges in 2023
• 34:00 - “Stories are one of the greatest technologies we’ve ever invented”

On this episode of the Growing with Purpose podcast, host Paul Spiegelman speaks with Jason Fried, co-founder and CEO of 37 Signals, as well as the co-author of several books such as Shape Up and It Doesn’t Have to be Crazy at Work.

As soon as Jason was old enough to work at the age of 13, his parents encouraged him to do so. From a young age, he was able to observe – and learn from – various management styles. Jason also took on an early interest in developing software, and freelanced and sold his own products throughout college. By the time he co-founded 37 Signals in 1999, he had an informed opinion of what strong leadership looked like.

One of the things that has made 37 Signals stand out is their willingness to share what’s in their (not so) secret sauce. Jason says that he’d rather out-teach his competition than out-spend it, and part of that is being public with their company decisions and thought process. This outlook caused controversy for the company in 2020, but ultimately Jason stands by his and his teams’ commitment to transparency. 

Tune in to this episode to hear Jason and Paul talk about the lesson that chefs can teach business leaders, the future of work, and the founder’s role in taking risks. 

Show Notes:

• 06:30 - Building a brand with a stance
• 09:00 - 37 Signal’s existential risk
• 12:55 - Lessons in management styles
• 20:45 - What’s next for 37 Signals?
• 25:30 - The future of work
• 29:30 - “Profits buy you time, and time is a hard thing to buy.” 
• 35:30 - Advice for young people

On this episode of the Growing with Purpose podcast, host Paul Spiegelman speaks with Beck Sydow, the Founder of HumanKind Business Leaders, and former CEO of StickerGiant. 

Beck’s passion is bringing people-hearted and business-minded leadership beliefs to individuals, teams, and organizations. A self-proclaimed “business geek” as well as a longtime mindfulness practitioner, Beck’s aim is to help people understand the importance of weaving together business and leadership, and to do so by showing up to work as their full selves. And Beck finds that sharing their personal story is a helpful illustration of this belief.

Beck grew up in an evangelical christian household, received a bachelor's degree from Liberty University, a large evangelical school, and later gained one of their master's degrees from Naropa University, a buddhist-inspired school. Beck is also same sex attracted and gender nonbinary, a component of their identity that has taken time to fully embrace and share with others, including their colleagues at different organizations, and family. And although the road has not always felt smooth, Beck acknowledges that in order for us as leaders to promise a culture of acceptance, we have to be willing to remove our own masks and show up as our full selves.

Tune into this episode to hear Beck and Paul discuss mindfulness in the workplace, embracing one’s complete self, and not being afraid to share our true selves with the ones we care about the most. 

On this mailbag episode of the Growing with Purpose podcast, host Paul Spiegelman speaks with Corey Rosen to answer listener questions about the world of employee ownership. Corey is the founder of the National Center for Employee Ownership (NCEO), a nonprofit membership and research organization that is an authoritative source on broad-based employee ownership plans. 

Corey founded NCEO in 1981 after working as a staff member in the US Senate, where he was first introduced to and intrigued by the concept of employee ownership. As he tells us, employee ownership was legislatively recognized in 1974, and is a unique topic in US politics because ever since its conception, it has been consistently favored by both major parties. Despite employee ownership being politically practical, financially strategic, and allowing economics to become more equitable, there are still misconceptions on the topic hindering it from becoming more widespread. 

In this episode, Corey helps us to understand the origins of employee ownership, the different variations, including ESOPs and purpose trusts, and what types of companies are good candidates for them. We’ll also dig into dispelling some of the myths around ESOPs, and the many benefits your company may see from adopting an employee ownership structure. 

If you still have more questions on the subject after listening to the episode, consider checking out the NCEO website for free resources, or read Corey’s recent book, written with John Case, titled Ownership: Reinventing Companies, Capitalism, and Who Owns What.

On this episode of the Growing with Purpose podcast, host Paul Spiegelman speaks with Carl Erickson, the recently retired Executive Chairman of Atomic Object, a design and development software consultancy he co-founded in 2001.

Previously a tenured professor at Grand Valley State University, he enjoyed teaching, but didn’t so much appreciate the affinity in academia for sticking to the status quo. So, when a former student asked him to help manage a team for a startup, Carl took a sabbatical, and eventually resigned, to pursue the new opportunity. The innovation happening in such a new industry was thrilling. When that startup didn’t make it, Carl took the ashes of that business and created Atomic Object. 

Carl takes pride in having formed a team of longstanding Atoms who have helped him to shape the company from the early years into what it is today (their first intern, Mike Marsiglia, is now a co-CEO of the company). And part of that is due to Carl’s self regard, combined with his lack of business training - unburdened, he simply created a company that he wanted to work at. 

Tune in for this episode as Carl and Paul discuss Atomic’s handcrafted employee ownership structure, how moving states as a child shaped Carl’s personality, and the humbling lessons he’s learned on the company’s aspirational journey to becoming 100 years old. 

On this episode of the Growing with Purpose podcast, host Paul Spiegelman speaks with Lauren Adams, the Director of Operations at the Center for Financial Planning, a privately held wealth management firm.

Lauren has always had a strong work ethic that combines with a passion for working towards a greater good. Even as she pursued education, and then a career, in financials, she wasn’t interested in the large public firms and the Wall Street culture. Rather, she focused on finding a work environment that fit her mission of working towards a greater purpose. And in the two companies she’s worked for since graduating - Morningstar and the Center for Financial Planning - she’s found just that. 

Tune in for this episode as Lauren and Paul discuss why Lauren shifted from being a stock analyst to a personal financial planner, how the Center for Financial Planning is unique in its industry, and what helped Lauren to get through the early days of the pandemic - all while she was creating new company policies, going through the Small Giants Leadership Academy, and raising a newborn.