Growing with Purpose

Building Trust. Guarding Your Time. Getting Back to the Basics.

In this episode of Growing with Purpose, Jean Moncrieff speaks with Larry Levine, Author, Podcast host, and Co-Founder of the agency Selling from the Heart, all of which speak to the issue of founder development, and how they can modernize their approach to sales without losing their authenticity and personal touch.

Drawing on more than three decades in sales, Larry explains why nobody should be able to “out-care” you and why trust, empathy and genuine connection produce real business results. He shares how he built Selling from the Heart from scratch, the discipline of prospecting every day, and why founders should prioritize consistent communication with their ideal customers over chasing trends. 

Jean and Larry also explore how leaders can guard their time for revenue-generating work, uncover what truly motivates their salespeople, and use data to avoid costly hiring mistakes. At the heart of the conversation is a simple message: future-proofing sales does not require another shortcut or shiny object. It starts with doing the fundamentals exceptionally well and making business development non-negotiable.

Key themes include:

• Building trust through empathy and genuine relationships
• Why nobody should be able to “out-care” you
• Cutting through noise and avoiding shiny objects
• Making prospecting a daily non-negotiable
• Guarding time for revenue-generating activities
• Helping salespeople strengthen their heartset and mindset
• Using data to make better sales hires
• Future-proofing sales by getting back to the basics