Growing with Purpose

On this episode of the Growing With Purpose podcast, Paul Spiegelman talks with Kate McCrea, CEO and “Chief Caramel Visionary” of McCrea’s, a quality candy confectioner. Kate is also a longstanding member of the Small Giants Community. 

At a glance, Kate’s road may be a very windy one. From being an avid dancer as a child, to training as a scientist and living in places like remote Alaska to conduct fieldwork, to now being at the helm of a rapidly growing candy company, Kate has worn a lot of hats in her life. But to her, these transitions haven’t been huge leaps, but rather, stepping stones.

After Kate’s husband, Jason, a fellow scientist, lost his job in 2008, he started making caramel in his kitchen, working with sugar molecules to stabilize the candy rather than using preservatives. Before long, it turned into a family business.

“It’s easy to look back now, and see we had this itch to step into the business world to be makers,” says Kate. “Once Jason had this amazing formulation… it was not a huge step to taking it to markets.”

In this episode, listen as Kate discusses with Paul how she and her husband successfully run a business together, how their scientist background prepared them to have an innovation mindset in their company, and how recently creating a human-centric vision for McCrea’s has gotten her excited for their future.